ORWO.DE IS LIVE – SUCCESSFUL BRAND FUSION

ORWO Net GmbH announces the launch of its traditional ORWO brand with a new online presence, modern photo designer software, ordering via WhatsApp chat and several apps. By combining the previous brands PixelNet, Foto Quelle and myFOTO, now as ORWO, all current customers can benefit from a completely new look, a wider product range, a step-by-step product configurator and new ordering channels. “The whole project team is excited and proud at the same time. It was almost 2 years of preparation. All ORWO employees are looking forward to appearing again under our love brand ORWO.” Kristin Friedrich, Head of Marketing and Procurement from ORWO Net, says.

The ORWO brand has a long tradition and stands for the highest quality, reliability, and expertise in the photography sector – both, nearly 60 years ago at the time of its founding, and today. Although it was not visible to customers for many years, ORWO was never really gone. Originally founded in the analog era of photography, ORWO has adapted their product range to digital photography over time. With the successful brand merge back to ORWO, tradition is continued, and the cult brand is brought back to life, creating a modern and contemporary brand presence in a new style. „With the launch of the ORWO brand, we have revived a real treasure in our company, allowing us to strategically expand our B2C business, in addition to the B2B and white label business.“ explains Claudia Snehotta, CFO of the company. „With the launch of ORWO as an end-customer brand, we strengthen our third mainstay of business and remain competitive in an increasingly diverse market.“

ORWO Net remains focused on continuing to inspire its customers with innovative printing technologies, high quality products, short delivery times and excellent customer service. From now on, customers can order via the new website, the photo designer (software), via apps and via WhatsApp: