deen

The history of Agfa via ORWO to ORWO Net

1909 - 1944

The beginning

In 1909, Berlin-based AGFA (stock corporation for aniline fabrication) decided to expand their production capacities. On July 24, 1909, they were granted permission to erect a film factory in Wolfen..

 

Permission

On July 19th, 1910, the Wolfen film factory was permitted to start production. Throughout the 1920’s and 30’s, the main product was Kine positive film. From there, the factory continuously expanded both in capacity and in product range.

 

Agfacolor-new-film

In 1936, Agfa Wolfen presented the new Agfacolor film to the public. This was a milestone in the history of photography.

Agfacolor was first ever multi-layer color film, and received the "Grand Prix" at the Paris World Exposition in 1937. This principle is still at the core of color film production to this day.

The film factory was also successful in other areas: with the PeCe fibre, the first ever fully synthetic fibre was produced in Wolfen in 1934.

1945 - 1969

1945

In 1945, the end of the Second World War did not arrive without an effect on the production site. Both the Americans and the Russians uncovered production secrets, caused extensive factory disassembly and withdrew a large number of specialists.

1953

On the last day of 1953, Agfa Wolfen was returned to the GDR by the USSR as one of the last reparations companies. At this time the company shared the trademark with Agfa Leverkusen.

ORiginal WOlfen - ORWO

A political decision of the GDR government took place in 1964: the film factory sold its trademark rights to the "sister company" in the FRG and changed its global name to ORWO (ORiginal WOlfen).

The new label`s market launch was the largest advertising campaign that the GDR had ever done in business abroad. Due to economic and political requirements, ORWO focused more and more on customers in the Eastern bloc, especially the USSR. This meant a constant demand for products, but also increased the scientific-technical distance from the leading producers in the western world.

1970 - 1989

The expansion of the product portfolio

In 1970, the now-new Kombinat also began developing and producing other information recording materials, such as magnetic, video and computer tapes.;

The golden age of ORWO

In 1989, a total of 14,500 employees were employed at the Wolfen site, encompassing an area of 165 hectares. They produced 40 million square meters of base material, of which 50 percent was processed to raw film.

There were 2,500 assemblies, producing a total of 200 different film types. The production height of magnetic recording materials was 2 million square meters, and in the chemical fibre sector, around 100,000 tons of various pulp, viscose products and special products were delivered.

1990 - 2000

ORWO AG

In 1990, the company was transformed into ORWO AG (stock corporation).

Treuhand

In 1994 the Treuhand decided to liquidate the film factory. This meant the end of the production of films in Wolfen.

ORWO films in the trade

In 1995, Berlin-based photo merchant Heinrich Mandermann joined ORWO, and on April 1, 1996, ORWO films were put back on the market. However, they were no longer produced locally, merely assembled.

1997

As a result of the investor's illness, company financing was no longer available, and in 1997 declared insolvency.

1999

In 1999 Lintec Computer AG, listed on the New Market, takes over the corporate assets. PixelNet AG and ORWO Media GmbH are founded for this purpose, and the existing large laboratory gets technically prepared for digital photography.

2000 - 2002

2000

In 2000, PixelNet AG enters the stock exchange. However, the hoped-for rapid rise in digital photography was a long time coming. All attempts to generate additional short term revenue failed.

In June 2002, PixelNet AG, and its subsidiary ORWO Media, filed an application for bankruptcy because of imminent insolvency.

The premature end?

2003 - 2009

September 2003

An East German investor group headed by Dr. Gerhard Köhler took over the photo laboratory from the insolvency administration as part of an overall restructuring.

ORWO Net

The company was called ORWO Net. This time, timing was perfect, as the modern laboratory could grow into the "age of digital photography”.

As a result, ORWO Net generated double-digit sales increases over several years, and the number of employees increased tenfold to currently over 300.

The takeover of Foto Quelle

ORWO Net acquired the assets of the then insolvent FotoQuelle GmbH, which had been a client since 2005.

as of 2018

2018

ORWO Net acquired the ORWO Net acquired the online shop of the traditional brand Photo Dose.

2020

In 2020, the "old" own brand myFOTO will shine in a new light. It will have a completely new and modern web presence and will also be ideally suited for mobile use.

ORWO Net is currently pursuing two major sales approaches: direct consumer business through its own brands PixelNet, Foto Quelle and Photo Dose, and a white label full-service partnership through the Wolfen based company, which produces for major customers such as drugstore chains and well-known trade brands, supplying their end customers both nationally and in selected European countries.

Using market-leading manufacturing technologies, customised photo calendars, photo books, digital and analogue photo prints, posters, cards and numerous innovative printed products for the gift and decoration sector are produced. The latest developments by ORWO Net include photo books with integrated videos.

Currently, ORWO Net is one of the largest German photo finish and printing companies and it continues to expand.