ORWO Net, a pioneer in the photographic sector, announces that from summer 2023, the prestigous brands PixelNet, myFOTO and Foto Quelle will be combined under the ORWO brand. This strategic merge is a significant milestone in the company's development and strengthens its position as one of the leading providers in the field of customizable photo products.
The ORWO brand (an acronym for ORiginal WOlfen) can look back on a proud history of almost 60 years. The ORWO film factory previously developed the world’s first multi-layer color film in Bitterfeld-Wolfen under the earlier name Agfa. Since then, ORWO has established itself as a synonym for highest quality and expertise in the photography sector. Far beyond the borders of Saxony-Anhalt, ORWO shares a strong connection to analog photography that lives on even in the digital age.
The merge of PixelNet, myFOTO and Foto Quelle under ORWO creates many advantages for existing and new customers. By combining their resources, ORWO can offer a greater range of high-quality, customizable photo products and expand its services. Customers will receive a new shopping experience and have access to a variety of options to transform their memories into unique photo products. From personalized photo books to wall decorations and even custom gift items with their own name – ORWO is pursuing the goal of once again becoming the home for all photo enthusiasts.
„Uniting PixelNet, myFOTO and Foto Quelle under our ORWO brand is an important step in our corporate development“, says Kristin Friedrich, Head of Marketing & Procurement at ORWO Net. „We are proud to combine our many years of experience and expertise, to return to our roots and to bring the ORWO spirit closer to our customers. ORWO continues to stand for the highest quality and innovation in the photographic industry – four letters, endless possibilities.“
For the launch, customers of PixelNet, myFOTO and Foto Quelle will be integrated into the ORWO system. This ensures that the transition takes place smoothly and without interruptions. Existing customer accounts and orders will remain the same, so that customers can seamlessly access everything at ORWO with their familiar login details. This shall ensure a smooth transition into ORWO’s new retro world. The familiar ordering channels such as apps, online designing, ordering by WhatsApp and the photo software will also remain in existence in all their functions.
ORWO Net is looking forward to the exciting phase of the corporate development and is convinced that the brand merge creates a win-win situation for the company and its customers.
More information about the ORWO brand and their range of customizable photo products can be found at www.orwo.de.
